Lessons from Launching a Podcast
So, you've got this brilliant idea: let's start a podcast! The enthusiasm is contagious, and the vision of sharing insightful conversations with a global audience is thrilling. But hold on – the road to launching a podcast is not as straightforward as it may seem. Buckle up; it's an undertaking.
In case you missed the news, we recently introduced our podcast, as a thought leadership extension of Marketwake. It has become a creative haven, allowing me to dive deep into my network of exceptional marketers and engage in authentic conversations about their roles, challenges, and projects.
However, let's be real – to do it right, you can't go it alone. It demands a collaborative team and a well-thought-out plan. Fortunately, I have the privilege of working with a team of marketing creatives at Marketwake. The team has been instrumental in building out the brand, managing project deliverables, and transforming content into marketing gold. Shoutout to VidLoft, our incredible partner handling all the video editing – they're truly amazing, and you should check them out. And a special thanks to my network, especially Lloyd George, for helping source all the essential podcast equipment.
For those of you considering venturing into the podcasting realm, here's a curated list of my must-haves:
Equipment:
Microphone: Invest in a high-quality microphone for crystal-clear audio recording | Microphone stand.
Audio Interface & Filter: This device connects your microphone to the computer and ensures clean conversion of analog audio signals to digital | Focusrite Scarlett 2i2 3rd Gen USB Audio Interface
Shock Mount: Isolate your microphone from vibrations and handling noise for pristine audio | Cloud Microphones - Cloudlifter
Extra Cables and Stands: Critical for flexibility in different recording locations.
Tech Stack:
Recording Software: We've been using Riverside.fm for video and audio, though with mixed feelings. The audio quality is great, but video quality has been a challenge.
Hosting Platform: Opt for a reliable podcast hosting service like Buzzsprout for distributing and managing your episodes, also ensuring your podcast reaches directories.
Website/Blog: Create a dedicated website or blog to complement your podcast, offering show notes, episode transcripts, SEO opportunities, and additional content.
Video Editing: Collaborate with professionals like VidLoft for all your video editing needs, from music and intro jingles to professional-grade video editing.
Branding & Marketing:
Podcast Artwork, Trailer & Description: Craft eye-catching visuals and an enticing trailer that captures your podcast's theme and attracts listeners.
Social Media: Leverage platforms like Twitter, Instagram, Facebook, and LinkedIn to promote your podcast, share episodes, and engage with your audience.
Email Newsletter: Build an email list to stay connected with your audience, keeping them informed about new episodes and updates.
Paid Advertising: Consider investing in paid ads on social media or podcast platforms for broader reach.
Remember, consistency and compelling content are the keys to a successful podcasting journey. Best of luck as you venture into the exciting world of podcasting! 🎧✨